Building a Business from Scratch vs. Owning a Franchise 

June 27, 2024
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Have you ever wanted the flexibility that comes with being your own boss? Starting a business is a dream for many aspiring entrepreneurs, however, deciding whether to build a business from scratch or own a franchise can be a challenging choice. Both paths have their unique benefits and challenges and we’ll lay the pros and cons out for you. In this blog post, we’ll explore the differences between these two approaches to hopefully make your decision the best choice for your new or evolving career path. 

The Pros of Building a Business from Scratch 

  1. Creative Freedom 
    When you start your own business, you have complete control over your brand, products, and services. You can innovate and pivot as you see fit without needing approval from a higher authority or corporate office. 
  1. Personal Satisfaction 
    There’s a deep sense of accomplishment in seeing your vision come to life. Every milestone achieved feels immensely rewarding when it’s entirely your creation. You made it happen! 
  1. Unique Brand Identity 
    You have the opportunity to create a brand that is uniquely yours, with its own identity and story. This can be a powerful differentiator in the market, attracting customers who connect with your personal touch and unique offerings. 

The Challenges of Building a Business from Scratch 

  1. Higher Risk 
    Starting from scratch involves higher risks, including financial uncertainty and the potential for failure. It often takes years before the business becomes profitable. 
  1. Steep Learning Curve 
    New entrepreneurs must learn various aspects of business management, marketing, operations, and legal compliance, often through trial and error. You may find yourself repeating, “Where do I start?” and “How do I do this?” 
  1. Limited Support 
    Without an established network or support system, new business owners may struggle to find reliable advice and mentorship. Working with a consultant, agency, or freelancer can cost you money that you may not have initially accounted for in your financial plan. 

The Major Benefits of Owning a Franchise  

  1. Proven Business Model 

Franchises offer a tested and proven business model, significantly reducing the risks associated with starting a new business.  

  1. Brand Recognition 

Franchises benefit from established brand recognition and a loyal customer base. As a franchisee, you would be part of a brand that already resonates with customers who love the product or service provided. 

  1. Training and Support 

Franchisors provide extensive training and ongoing support to franchisees. This includes everything from initial setup to daily operations, marketing strategies, and troubleshooting.  

  1. Marketing Assistance 

Franchises benefit from national or regional marketing campaigns that individual business owners might not be able to afford. Franchises support their franchisees with marketing initiatives that drive customer engagement and brand awareness on a corporate level. 

  1. Economies of Scale 

Being part of a franchise network allows for bulk purchasing of supplies at lower costs, increasing profit margins. Franchisees don’t have to think about where to source materials and other supplies because the work has been done. 

The Cons of Owning a Franchise  

1. Less Creative Control 

Franchisees must adhere to the franchisor’s established guidelines and policies, which can limit creative freedom.  

2. Initial Investment 

There is an upfront cost to purchasing a franchise, which can be substantial. However, this is often offset by the reduced risk and higher likelihood of success compared to starting from scratch.  

3. Ongoing Fees 

Franchisees typically pay ongoing royalties and advertising fees to the franchisor. These fees contribute to the support and marketing benefits provided by the franchise network. 

Whether you’re a seasoned entrepreneur or new to the business world, franchising with Cork & Candles provides a structured yet flexible opportunity to own a business that delights customers and stands out in the market. 

If you’re interested in a career path in entrepreneurship with Cork & Candles, we’re happy to walk you through one of our inviting scent bars and discuss our proven business model. 

Call us at (484) 709-1659 or email franchising@corkandcandles.com to inquire. 


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